Adult Swim @ New York Comic Con
CASE STUDY

 

OBJECTIVE

Retained as their onsite agency, Adult Swim tasked The Syndicate to manage all back-end and on-the-ground support for their two premier Comic Con activations: The Robot Chicken Season 8 Screening Party at Brooklyn Bowl and The 2nd Annual Tyrannic Maiden Voyage boat cruise on the Hudson River.  


EXECUTION

Organized and executed all pre-production liaising between Adult Swim staff, venue staff and third party vendors to bring both events to fruition while simultaneously creating a unique digital marketing buzz both events.

  • Robot Chicken Screening:

    • Securing event photo-booth, DJ and photographer

    • Providing on site staffing for set up and duration of the event

    • Overseeing the guest list and check in

    • Maintaining catering needs

    • Set-up and break-down of the event

    • Managing DC-branded giveaway items

  • Tyrannic Maiden Voyage:

    • Activating the guest list and check in

    • Managing creative set-up and execution

    • Maintaining the safety and entry of guests

    • Staffing dock, set-up and boat staff

    • Coordinating the swift entry of VIP guests, including talent and network executives

    • Securing event photographer

    • Ensuring safe debarkation of guests

    • Distributing Adult Swim promotional giveaways


IMPACT

  • 600+ attendees at the Robot Chicken screening

  • 500+ attendees on the Tyrannic Maiden Voyage

Combined Digital Marketing Campaign Highlights: 

  • Display Banner Ads (50K impressions) for Geo NYC campaign, beginning two weeks prior to the start of NYCC

  • Dedicated email blast (25K impressions) encompassing all Adult Swim NYCC activations

  • Geo NYC Site Skins on top three publishers for 3 dates