Adult Swim New York Comic Con

Retained as their onsite agency, Adult Swim tasked The Syndicate to manage all back-end and on-the-ground support for their two premier Comic Con activations: The Robot Chicken Season 8 Screening Party at Brooklyn Bowl and The 2nd Annual Tyrannic Maiden Voyage boat cruise on the Hudson River.  

OBJECTIVE

Organized and executed all pre-production liaising between Adult Swim staff, venue staff and third party vendors to bring both events to fruition while simultaneously creating a unique digital marketing buzz both events.

  • Robot Chicken Screening:
    • Securing event photo-booth, DJ and photographer
    • Providing on site staffing for set up and duration of the event
    • Overseeing the guest list and check in
    • Maintaining catering needs
    • Set-up and break-down of the event
    • Managing DC-branded giveaway items
  • Tyrannic Maiden Voyage:
    •  Activating the guest list and check in
    • Managing creative set-up and execution
    •  Maintaining the safety and entry of guests
    •  Staffing dock, set-up and boat staff
    • Coordinating the swift entry of VIP guests, including talent and network executives
    • Securing event photographer
    • Ensuring safe debarkation of guests
    • Distributing Adult Swim promotional giveaways

 

EXECUTION

  • 600+ attendees at the Robot Chicken screening
  • 500+ attendees on the Tyrannic Maiden Voyage

Combined Digital Marketing Campaign Highlights: 

  • Display Banner Ads (50K impressions) for Geo NYC campaign, beginning two weeks prior to the start of NYCC
  • Dedicated email blast  (25K impressions) encompassing all Adult Swim NYCC activations
  • Geo NYC Site Skins on top three publishers for 3 dates 

 


 










IMPACT