andrew w.k.

 

OBJECTIVE

Andrew W.K. is a well-known artist in the rock pantheon but hadn’t released an album since 2007. Being a passionate guru of partying, Andrew has many other endeavors for us to highlight outside of music.


EXECUTION

In the five years leading to the March 2018 release of You’re Not Alone, The Syn PR team kept Andrew’s visibility prominent in the media, focusing on the forming of his own political party (“The Party Party”) and his 50 State, 50 date “Power of Partying” speaking tour.

  • Regular coverage by everyone from Pitchfork and Rolling Stone to Vice, Salon, Vulture and NPR.

  • Once in album cycle, Andrew W.K. had one of the most anticipated releases of the quarter with an exclusive ‘First Listen’ at NPR Music and accolades across the music spectrum along with broadcast appearances on CONAN, ‘Sean In The Wild’, ‘Windy City Live’ and more.

  • Andrew’s presence continues to dominate as he embarks on a U.S. tour behind the release with upcoming coverage confirmed in major national media such as Chicago Tribune, Village Voice, NY Times and KEXP, to name a few.


IMPACT

  • Regular coverage by everyone from Pitchfork and Rolling Stone to Vice, Salon, Vulture and NPR.

  • Exclusive ‘First Listen’ at NPR Music and accolades across the music spectrum

  • Broadcast appearances on CONAN, ‘Sean In The Wild’, ‘Windy City Live’ and more.