Record Store Day 2012 is Tomorrow!

by on April 20, 2012 in News

It's 2012. While some of us are still waiting for jet-packs and flying cars, the world at large can agree that we are indeed in the land of the future - cell phones outnumber any other form of communication, e-readers helped close down brick & mortar book stores, digital music sales are soaring, and you're more likely to write about your day on Facebook, Twitter, or Tumblr than you are in a ...
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The Aquarian Weekly Inducted Into Rock And Roll Hall Of Fame

by on April 20, 2012 in News

The Aquarian Weekly, New Jersey’s longest running music newspaper has just been inducted into the Rock and Roll Hall of Fame in Cleveland. What started as an alternative newspaper for the Woodstock generation in 1969, has graduated towards the music scene that was and still is exploding across the Garden State. With over 40 years of publishing, every issue of The Aquarian Weekly will be available at the Rock and Rolls ...
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The Laugh Button Live! Anniversary Show In Photos

by on April 17, 2012 in Case Studies, Event Planning & Marketing, Projects, The Laugh Button

We celebrated the one year anniversary of The Laugh Button Live! last Wednesday. It's been a terrific year of putting/sponsoring live comedy shows that have included helping promote up-and-coming talent, masters at the game, live podcasts, one-man shows, and even a road trip to Austin. And we have even more in store for year 2. At the anniversary celebration we once again gathered in the Vintage Lounge of Gotham ...
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Conflict Of Interest Austin 2012

by on March 28, 2012 in Conflict Of Interest

Conflict Of Interest made its second appearance in Austin, TX on Tuesday, March 13, 2012 at the Hype Hotel Presented By Feed The Beat. Building upon last year’s inaugural COI Austin, the event boasted six of the most talked-about acts at SXSW and a DJ set by Live 105 Music Director Aaron Axelsen. The 850-person venue remained at capacity all night long with ...
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Street Marketing At South By Southwest 2012

by on March 27, 2012 in Case Studies, Conflict Of Interest, Event Planning & Marketing, Marketing & PR Projects, promotion, Sampling & Market Research, Street Marketing, The Laugh Button

Tens of thousands of eager tech, film and music fans descended upon Austin, TX for this year’s South by Southwest Festival.  With hundreds of different opportunities to explore on any given day, how do you grab their attention for your product, event or brand? Our solution was to activate a 30-person crew from our national grassroots marketing team.  Their mission: to canvass the streets, distribute materials hand-to-hand ...
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Photos From The Laugh Button Live! at SXSW

by on March 25, 2012 in The Laugh Button

photos by Jon Bolden On our third day of SXSW we rallied at Esther's Follies for a night of stand-up from some of our most favorite comedians of the festival. It was easily one of our highlights of the week and a terrific night of stand-up comedy. Things kicked ...
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The Laugh Button Live! is Headed to Austin for SXSW!

by on March 8, 2012 in The Laugh Button

We have some terrific news to share with you all. The Laugh Button Live! is headed to SXSW! We're completely excited about taking our NYC-based live comedy show down to Austin, TX to be a party of the terrific comedy programming at the festival. We've once again teamed up with the terrific folks at Gotham Comedy Club to help present one amazing lineup of comedy. Presenting with Gotham ...
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The Cast of Workaholics Will Throw A House Party at SXSW, Perform as The Wizards

by on March 7, 2012 in Marketing & PR Projects, Projects

Things are going to get weird on Friday March 16th! We're excited to be working with the fine folks at Comedy Central for the third year in a row at SXSW. The network and the cast of Workaholics are going to set up a house party in Austin on Friday, March 16th. They will take over Icenhauers and serve some good treats and have bands perform ...
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