British Music Embassy SXSW


As part of a 3+ year partnership, British Music Embassy tasked The Syndicate to promote their 2017 South by Southwest showcases  and increase brand & artist awareness on the ground in Austin, Texas. 

The Syndicate organized and executed a multi-day grassroots marketing campaign, activating key trendsetters and festival-goers to increase attendance at British Music Embassy SXSW showcases.

  • Marketing representatives targeted SXSW registrants and other music industry professionals in key areas of Austin over 5 days of SXSW.
  • Promoted British Music Embassy showcases and performing artists
  • Distributed branded showcase booklets that included showcase locations, schedules and artist biographies
  • Blanketed Austin with poster displays around the Convention Center and surrounding streets
  • Engaged and excited music enthusiasts and influencers at the festival


4,000 branded booklets distributed throughout the campaign

1,000 posters hung around Austin

10+ street marketing representatives promoted British Music Embassy over 5 days of SXSW