British Music Embassy SXSW

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As part of a 3+ year partnership, British Music Embassy tasked The Syndicate to promote their 2017 South by Southwest showcases  and increase brand & artist awareness on the ground in Austin, Texas.


The Syndicate organized and executed a multi-day grassroots marketing campaign, activating key trendsetters and festival-goers to increase attendance at British Music Embassy SXSW showcases.

  • Marketing representatives targeted SXSW registrants and other music industry professionals in key areas of Austin over 5 days of SXSW.
    • Promoted British Music Embassy showcases and performing artists
    • Distributed branded showcase booklets that included showcase locations, schedules and artist biographies
    • Blanketed Austin with poster displays around the Convention Center and surrounding streets
    • Engaged and excited music enthusiasts and influencers at the festival
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  • 4,000 branded booklets distributed throughout the campaign
  • 1,000 posters hung around Austin
  • 10+ street marketing representatives promoted British Music Embassy over 5 days of SXSW