British Music Embassy @ SXSW
As part of a 3+ year partnership, British Music Embassy tasked The Syndicate to promote their 2017 South by Southwest showcases and increase brand & artist awareness on the ground in Austin, Texas.
The Syndicate organized and executed a multi-day grassroots marketing campaign, activating key trendsetters and festival-goers to increase attendance at British Music Embassy SXSW showcases.
Marketing representatives targeted SXSW registrants and other music industry professionals in key areas of Austin over 5 days of SXSW.
Promoted British Music Embassy showcases and performing artists
Distributed branded showcase booklets that included showcase locations, schedules and artist biographies
Blanketed Austin with poster displays around the Convention Center and surrounding streets
Engaged and excited music enthusiasts and influencers at the festival
4,000 branded booklets distributed throughout the campaign
1,000 posters hung around Austin
10+ street marketing representatives promoted British Music Embassy over 5 days of SXSW