The Laugh Button presents inaugural Vans Warped Comedy Tent

The Laugh Button was the official presenter of the first ever Warped Comedy Tent for the 2015 Vans Warped Tour. The now twenty-plus year old festival took its first foray into the comedy space and The Laugh Button was there every step of the way across 41 dates through the U.S. and Canada. From a dedicated street team at each stop on the tour to a media package that spanned across The Laugh Network, The Syndicate helped create a stand-out experience in an unexplored environment.

Campaign highlights included:

  • Synner Nation Reps distributed TLB branded hand fans, temporary tattoos, and posters
  • Created dedicated landing page on The Laugh Button website
  • Captured content including exclusive interviews, videos, and socials
  • Supported the comedy tent with display banner ads across The Laugh Network
  • Supported the comedy tent with e-mail newsletter inclusions
  • Created branded content to be shared on the Vans Warped Tour website
  • Arranged talent interviews with media outlets


“We’ve always been about trying new things, and having The Laugh Button throw their support behind the Warped Comedy Tent, is an honor and lends some credibility to the project in its inaugural run.”
                                                                                           - Kevin Lyman, Founder Vans Warped Tour

SEX&DRUGS&ROCK&ROLL

The Syndicate was tasked with developing a media package to create awareness for the premiere of Denis Leary's new FX TV series Sex&Drugs&Rock&Roll. Our staff deployed a media package across The Laugh Network and its partner media network, Blastbeat Network.

This campaign included cross platform media plays that included:

  • Display banner ads
  • Rich media video streams
  • Site Skins
  • Roadblocked skins with synced banners
  • Sponsored posts
  • Newsletter inclusion
  • Podcast live reads

HIGHLIGHTS
Sex&Drugs&Rock&Roll sets ratings records for FX

 

IFC Fairgrounds

PHOTO CREDIT

IFC tasked The Syndicate to develop a strategy to create awareness for their IFC Fairgrounds event, held at SXSW 2015 in Austin, TX. Our staff utilized strategic publicity and online marketing with support of national media outlets plus an aggressive experiential marketing campaign to drive attendance to the event.

 HIGHLIGHTS:

- Received a total of 53,051 online event RSVP’s.

- A total of 15,000 people were in attendance

- Featured in national press including: SPIN, AV Club, The Atlantic, NPR Music, Brooklyn Vegan, Idolator and BlackBook.

The Syndicate team helped make the IFC Fairgrounds at SXSW a huge hit. Their insights into long lead PR, promotions, and on the ground marketing brought over 15,000 people to the event. By involving the Syndicate early in the planning and marketing, IFC was able to reach both music influencers and fans.” – Blake Callaway EVP Marketing, IFC

Book Con 2015

Judah Friedlander at The Laugh Button Live!, Book Con 2015 Photo: Matt Kleinschimdt 

Judah Friedlander at The Laugh Button Live!, Book Con 2015
Photo: Matt Kleinschimdt 

BookCon, the consumer-facing event that occurs alongside the publishing industry's Book Expo America, is a relatively new event for ReedPOP, also the Producer's of New York Comic Con. In the event's second year, ReedPOP reached out to The Laugh Button to curate the first ever bookcon comedy event. With an intimate knowledge of the comedy world along with The Syndicate's involvement with the publishing world, we were able to create a line-up of notable comedians who are also published authors. Featuring John Leguizamo, Judah Friedlander, Lizz Winstead, and Robert Kelly, hosted by Sara Benincasa, the first ever Laugh Button Live! presented by bookcon was a success. 

Hype Machine's Hype Hotel presented by Feed The Beat 2015

Leon Bridges at Hype Machine's Hype Hotel presented by Feed The Beat Photo: Jesse DeFlorio/Hype Machine's Hype Hotel

Leon Bridges at Hype Machine's Hype Hotel presented by Feed The Beat
Photo: Jesse DeFlorio/Hype Machine's Hype Hotel

For this year's SXSW, Feed The Beat, Taco Bell's music initiative administered by The Syndicate, teamed up once more with Hype Machine to create and curate a week's worth of showcases at the Fair Market venue in the midst Austin's bustling events. With The Syndicate's Conflict of Interest party kicking off the week, featuring a headlining hometown set from Spoon, each day was curated by a different Hype Machine blog, with help from The Syndicate staff. With a first-of-its-kind Taco Bell container store in the outdoor area of the venue, attendees were able to eat Taco Bell hile catching a line-up that included Wolf Alice, Kari Faux, Years & Years, Twin Shadow, Earl Sweatshirt, and the week's hottest new artist, Leon Bridges.

TLB Live! SXSW

Bill Burr at The Laugh Button Live! presented by Gotham Comedy Club, SXSW 2015 Photo: Kristin Hillery

Bill Burr at The Laugh Button Live! presented by Gotham Comedy Club, SXSW 2015

Photo: Kristin Hillery

The Laugh Button teamed with Gotham Comedy Club for the third straight year to produce our annual stand-up comedy showcase during SXSW in Austin, TX. Held at Esther’s Follies, The Laugh Button Live! with Gotham Comedy Club and presented by Comedy Dynamics featured sets from notable comedians Bill Burr, Al Madrigal, Nate Bargatze, Sasheer Zamata, Glenn Wool and Paul Virzi. The event was regarded as one of the strongest of SXSW Comedy programming and further cemented the trusted partnership between The Syndicate and SXSW. 

This show was the year's Holy Grail of comedy.” - Russ Espinoza, The Austin Chronicle