BookCon, the consumer-facing event that occurs alongside the publishing industry's Book Expo America, is a relatively new event for ReedPOP, also the Producer's of New York Comic Con. In the event's second year, ReedPOP reached out to The Laugh Button to curate the first ever bookcon comedy event. With an intimate knowledge of the comedy world along with The Syndicate's involvement with the publishing world, we were able to create a line-up of notable comedians who are also published authors. Featuring John Leguizamo, Judah Friedlander, Lizz Winstead, and Robert Kelly, hosted by Sara Benincasa, the first ever Laugh Button Live! presented by bookcon was a success.