IFC Fairgrounds


IFC tasked The Syndicate to develop a strategy to create awareness for their IFC Fairgrounds event, held at SXSW 2015 in Austin, TX. Our staff utilized strategic publicity and online marketing with support of national media outlets plus an aggressive experiential marketing campaign to drive attendance to the event.


- Received a total of 53,051 online event RSVP’s.

- A total of 15,000 people were in attendance

- Featured in national press including: SPIN, AV Club, The Atlantic, NPR Music, Brooklyn Vegan, Idolator and BlackBook.

The Syndicate team helped make the IFC Fairgrounds at SXSW a huge hit. Their insights into long lead PR, promotions, and on the ground marketing brought over 15,000 people to the event. By involving the Syndicate early in the planning and marketing, IFC was able to reach both music influencers and fans.” – Blake Callaway EVP Marketing, IFC