SYN 15 Flashback Friday: Our Street Marketing Team Takes Over SXSW (2012)

Since 2001, The Syndicate has had the best people in the country representing our marketing team nationwide. Affectionately known as Synners, our team excels at local promotions and other one-off needs specific to each project. From personally spreading the word of new projects to hand-to-hand promotion and targeted postings, our team has proudly represented bands, brands [...]

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How I Spent My Summer Vacation on the Streets

One of the services that The Syndicate offers is an extensive street marketing department that oversees about 400 “Synners” across the country.  We asked one of our superstar reps to recap what she did on her summer vacation. Los Angeles Synner Victoria Gutman discusses some of the campaigns she promoted for us while battling the [...]

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Street Marketing At South By Southwest 2012

Tens of thousands of eager tech, film and music fans descended upon Austin, TX for this year’s South by Southwest Festival.  With hundreds of different opportunities to explore on any given day, how do you grab their attention for your product, event or brand? Our solution was to activate a 30-person crew from our national [...]

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Radio Still King for Music Discovery

written by Lauren Jefferson The digital age has presented the music industry with many problems over the years. The debate over the rise of digital downloads and the decline of CDs has had its fair share of the spotlight, but more recently, people are questioning the purpose of traditional AM/FM radio and the role it [...]

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