The Agency Group & Red Light Management approached The Syndicate to use Chicano Batman’s upcoming appearance at Coachella 2015 as a springboard to build the band’s profile and promote tour dates throughout the year.
We secured regional press during the dates with Alabama Shakes to build a national story and also released the new single, “Black Lipstick” – which we debuted at Entertainment Weekly.
Campaign Highlights Included:
- High profile features with NPR, LA Times, Entertainment Weekly, VICE’s Noisey and the Village Voice, along w/ coverage from Rolling Stone, The New York Times and more.
- Prominent press looks helped lead to a sold out hometown show in LA at the El Rey Theater, performing NYE at Terminal 5 in NYC w/ Gogol Bordello, upcoming festival performances at Bonnaroo, Levitation, SXSW and more.
- The campaign culminated with Chicano Batman signing with a major label to release their next album.