chicano Batman Campaign

 

OBJECTIVE

The Agency Group & Red Light Management approached The Syndicate to use Chicano Batman’s appearance at Coachella 2015 as a springboard to build the band’s profile and promote tour dates throughout the year. 


EXECUTION

We secured regional press during the dates with Alabama Shakes to build a national story and released the new single, “Black Lipstick” – which we debuted at Entertainment Weekly.

The campaign culminated with Chicano Batman signing with with ATO Records to release their next album, Freedom Is Free, and The Syndicate running the PR campaign leading to the March 2017 date and still going today.


IMPACT

  • Prominent features with NPR, LA Times, NY Times, Rolling Stone, VICE’s Noisey and more as well as COVER stories with LA Weekly and Pollstar.

  • Post release coverage included the band’s first national TV appearance on CONAN, features with The Guardian, Billboard, Chicago Tribune and NYLON, to name a few.

  • Brand promotions with Spotify, Mitu and Univision.