Simon & Schuster Clockwork Princess

Simon & Schuster approached The Syndicate for an innovative way to digitally market the book release of Clockwork Princess, the third and final book in best-selling author Cassandra Clare’s Infernal Devices series.

With Clare’s large and dedicated social following in mind, we presented the idea of putting the control in her fan’s hands. Let the fans first help reveal the cover artwork and then the first chapter of the book before the release date.

Campaign Highlights Included: 

  • Creation of chapter reveal platform
  • 500,000+ tweets using #ClockworkPrincess in 26 hours
  • Top trending twitter topic worldwide 
  • Millions of books sold 

Tweet to reveal sample: 

The whole first chapter of Clockwork Princess is now up! Go and read and  I hope you have as much fun reading it (if you choose to!) as I did writing it. Also just to say you guys did an amazing job tweeting to reveal the chapter - close to 600,000 tweets in barely over a day. I wouldn’t have even thought it was possible and I am proud and also humbled! You guys rock! - Cassie Clare