Simon & Schuster - Clockwork Princess
Simon & Schuster approached The Syndicate for an innovative way to digitally market the book release of Clockwork Princess, the third and final book in best-selling author Cassandra Clare’s Infernal Devices series.
With Clare’s large and dedicated social following in mind, we presented the idea of putting the control in her fan’s hands. Let the fans first help reveal the cover artwork and then the first chapter of the book before the release date.
Creation of chapter reveal platform
500,000+ tweets using #ClockworkPrincess in 26 hours
Top trending twitter topic worldwide
Millions of books sold
The whole first chapter of Clockwork Princess is now up! Go and read and I hope you have as much fun reading it (if you choose to!) as I did writing it. Also just to say you guys did an amazing job tweeting to reveal the chapter - close to 600,000 tweets in barely over a day. I wouldn’t have even thought it was possible and I am proud and also humbled! You guys rock! - Cassie Clare