coldplay - kaleidoscope
Atlantic Records tasked The Syndicate to develop and execute an on-the-ground marketing initiative at festivals across the country. The goal was to create awareness for the release of the Kaleidoscope EP among like-minded fans.
Developed a street marketing campaign from ideation to execution at three major music festivals in the U.S. The campaign expanded Coldplay’s current fan base while creating buzz around the new Kaleidoscope EP.
Deployed a 12-day campaign during 3 music and arts festivals
Bumbershoot, Seattle, WA
Lollapalooza, Chicago, IL
Outside Lands, San Francisco, CA
Activated 50+ Coldplay fans as street marketing representatives to vocally promote the Kaleidoscope EP
Distributed branded kaleidoscopes and sticker sheets to festival attendees in support of the release
925K+ festival attendees reached
16,000 branded sticker sheets distributed
4,000 promotional kaleidoscopes distributed
Kaleidoscope EP reached #2 on the Billboard Top Digital Charts in summer 2017