coldplay - kaleidoscope
Atlantic Records tasked The Syndicate to assist in the promotion of Coldplay’s new album Kaleidoscope EP.
Developed a street marketing campaign at 3 major music festivals, that helped expand Coldplay’s current fan base and create buzz around the new album Kaleidoscope.
Deployed a 12-day campaign during 3 music festivals; Bumbershoot, Lollapalooza and Outside Lands
Street marketing representatives vocally promoted Kaleidoscope EP and distributed Kaleidoscopes & sticker sheets to festival attendees
Increased knowledge of the album release within the music festival community
20,000+ promotional materials were distributed throughout the campaign
Fans were extremely excited to receive the promotional items and listen to Kaleidoscope EP
Positive Feedback Included: “Oh I love Coldplay, I haven’t checked out the EP yet, but I will” and “Attendees were really excited about receiving the free stickers, a lot of them thanked us after they realized what we were handing out!”