Comedy Central @ New York Comedy Fest
CASE STUDY

 

OBJECTIVE

Comedy Central approached The Syndicate to help raise awareness + increase attendance for their
New York Comedy Festival showcase at King’s Theater featuring Hannibal Buress, Jeff Ross and more


EXECUTION

Developed and implemented a creative street marketing campaign, activating key trendsetters and influencers through grassroots marketing initiatives.

  • Deployed two week market coverage wildpostings campaign, targeting 34 locations with 300+ posters in NYC and Williamsburg

  • Activated street marketing representatives to vocally promote and distribute promotional materials at four competitive events

  • Launched three week retail and lifestyle focused grassroots marketing campaign, hanging posters and creating displays around NYC and Brooklyn


IMPACT

Engaged, educated and influenced comedy fans + potential NYCF attendees about “Comedy Central Live”

  • Promotional materials distributed at 120+ retail and lifestyle focused locations

  • Campaign led to 3,000+ attendees for a sold-out performance at Kings Theater during NYCF

  • Event press coverage from the New York Times, Time Out and Variety