Comedy Central - New York Comedy Fest

Comedy Central approached The Syndicate to help raise awareness + increase attendance for their New York Comedy Festival showcase at King’s Theater featuring Hannibal Buress, Jeff Ross and more


Developed and implemented a creative street marketing campaign, activating key trendsetters and influencers through grassroots marketing initiatives.

  • Deployed two week market coverage wildpostings campaign, targeting 34 locations with 300+ posters in NYC and Williamsburg
  • Activated street marketing representatives to vocally promote and distribute promotional materials at four competitive events
  • Launched three week retail and lifestyle focused grassroots marketing campaign, hanging posters and creating displays around NYC and Brooklyn



Engaged, educated and influenced comedy fans + potential NYCF attendees about “Comedy Central Live”

  • Promotional materials distributed at 120+ retail and lifestyle focused locations
  • Campaign led to 3,000+ attendees for a sold-out performance at Kings Theater during NYCF
  • Event press coverage from the New York TimesTime Out and Variety