eeeeeatscon - the infatuation
The Infatuation partnered with The Syndicate to organize and implement a thorough out-of-home marketing campaign for food festival EEEEEATSCON, coming to New York for the first time in October 2018.
The Syndicate successfully created a full-scale grassroots marketing plan for The Infatuation, assisting in the sell out of the event.
Sourced out-of-home media availabilities across New York City for the campaign
Negotiated contracts and budgets with vendor partners for optimal exposure throughout campaign lifetime
Activated a team of foodies as street marketing representatives to target key areas in New York City to:
Distribute promotional materials to like-minded attendees at related food festivals
Vocally promote The Infatuation and the upcoming event
Increase awareness for the brand and grow their fan base within NYC
Facilitated production of out-of-home media and grassroots marketing promotional materials
197,000+ impressions from Grand St. + Lafayette St. billboard
34,000+ marketing materials distributed across 70 retail/lifestyle locations and 12 events
40 wildpostings installed within Manhattan
25+ marketing representatives activated as brand ambassadors for grassroots promotions
Tickets sold out days in advance of the event