greta van fleet - guerilla marketing
Republic Records tasked The Syndicate to execute a creative grassroots marketing activation to increase exposure for the band Greta Van Fleet around the 2018 Coachella Music and Arts Festival in Indio, California.
Developed a strategic on-the-ground marketing campaign to promote Greta Van Fleet, the album From The Fires and the band’s Coachella set.
Activated a team of Greta Van Fleet enthusiasts as street marketing representatives to target key areas surrounding the music festival grounds to:
Distribute promotional bandanas and stickers to festival attendees
Encourage fans to wear the unique branded items into the festival
Vocally promote Greta Van Fleet and their album From The Fires
Urge festival goers to attend the Coachella set and follow the band on social media platforms
Increase awareness for the band and grow their fan base at Coachella
198K+ attendees exposed to the guerrilla marketing campaign
10,000 attendees engaged as Greta Van Fleet fans during the promotion
8,000 promotional stickers distributed to festival attendees
2,000 Greta Van Fleet-branded bandanas dispersed throughout festival campgrounds