HBO CRASHING LIVE 

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OBJECTIVE

HBO tasked The Syndicate with creating a fan event for the season two premiere of their show, Crashing, starring Pete Holmes and produced by Judd Apatow. Their goal was to give fans a free live comedy experience featuring comedians appearing on the show.

 

EXECUTION 

The Syndicate produced a live comedy show at Gotham Comedy Club in New York City, a club prominently featured in season two of the show, as well as the following:

  • Event space decorated with Crashing-branded backdrop, coasters, table tents, video screens and pens.
  • A pre-show cocktail hour in a relaxed atmosphere with HBO providing food and drink.
  • A social moment for fans to have their photo taken as they re-create Crashing season two Key Art featuring Pete Holmes.
  • Crashing-branded promotional items included beer koozies, bottle openers, enamel pins were distributed to fans.
  • A limited-edition poster was designed by Comedy Artwork and autographed by comedians on the lineup and handed out at the end of the night.
  • Leveraged Syndicate relationships to curate a guest list of comedy fans, managers, and industry executives.
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IMPACT

  • Show sold out to the public in approximately 45 minutes
  • 400+ initial RSVPS
  • 250 attendees which filled the venue to capacity
  • 60+ social moment photos taken during cocktail hour
  • 8,500+ social engagements