HBO’s Room 104
HBO tasked The Syndicate with creating a buzzworthy event for their new show, Room 104, the Duplass brother’s anthology. Their goal was to familiarize consumers and influencers with the show in a fun and interactive atmosphere.
The Syndicate produced an exclusive interactive viewing party on the roof of an LA hotel, with a fully constructed replica of the Room 104 set.
The event was held on the rooftop of the famous Standard Hollywood Hotel in Los Angeles and featured:
A hotel bedroom set-up for photo-ops and attendee interaction
Catered buffet and full bar, guests were served by bar staff dressed as “housekeeping”
“Toiletry" tote bags as unique giveaways that included robes, slippers, soap, shampoo and conditioner
Leveraged Syndicate relationships to curate a guest list of influential artists, agents, managers and music industry executives
Leveraged radio and media relationships to give away passes to fans through contests at KCRW/Los Angeles and the LA Weekly
150+ attendees which filled the venue to capacity
Artists and Influencer attendees included Jenny Lewis, members of A Perfect Circle, JR JR, and Brian Dales (The Summer Set) and Big Brother cast members