Herr's Sampling Campaign
Herr’s approached The Syndicate to help increase brand affinity + raiseawareness for their new products, including Herr's Pub Style Thins Sourdough Pretzels and Herr's Old Bay Potato Chips. Herr’s aimed to incorporate a unique marketing campaign with their seasonal aerial advertising to reach families within their primary sales region.
Developed and executed a product sampling campaign, activating key trendsetters and influencers through grassroots marketing initiatives.
Identified 11 family-oriented beaches in New Jersey, Delaware and Maryland as targets for the product sampling campaign
Deployed seven-week product sampling campaign across the East Coast,targeting 6 markets per weekend
Activated street marketing representatives as Herr’s brand ambassadors tovocally promote the brand and distribute product samples along beaches and boardwalks
Engaged and educated existing fans of the brand about the new products, while expanding the audience of Herr’s to other consumers across the EastCoast
30 total markets reached over 7 weeks
45,000 bags of product distributed
135,000 mouths fed as a result of the sampling campaign
1,755,000 individual chips/pretzels distributed
450,000+ impressions for Herr’s