HOUSE OF CREATIVES 2017

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OBJECTIVE

House of Creatives Music Festival tasked The Syndicate for a second year to grow their digital footprint, further develop their core audience and increase festival familiarity from 2016 to 2017.

EXECUTION

Built and executed a full-scale marketing campaign that highly engaged the 18-34 demographic.

  • Launched an extensive social advertising campaign
    • Created a series of diverse ad campaigns, appealing to multiple types of fans
    • Used Facebook’s various ad offerings
    • Highly targeted impressions and engagements in the Miami area
  • Leveraged The Syndicate’s relationships to create a sizable media package including: Genius, Consequence of Sound, Bandsintown, Miami New Times (print + digital), South Florida Music Mag and spots featured on local college/commercial radio stations
  • Coordinated Out-of-Home traditional media with 30+ lamppost banners across Miami in the 4 weeks leading up to the festival
  • Activated street marketing representatives to distribute promotional materials
    • Handed out postcards and sunscreen packets at 12 like-minded music events
    • Created displays at 100+ retail and lifestyle locations in 3 key Florida cities
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IMPACT

  • Doubled the festival attendance from 2016 to 2017
  • 5.6 Million total impressions across all marketing efforts
  • 100K radio impressions within local markets
  • 22K branded promotional materials distributed throughout grassroots marketing campaigns