Hype Machine's Hype Hotel presented by Feed The Beat 2015

Leon Bridges at Hype Machine's Hype Hotel presented by Feed The Beat Photo: Jesse DeFlorio/Hype Machine's Hype Hotel

Leon Bridges at Hype Machine's Hype Hotel presented by Feed The Beat
Photo: Jesse DeFlorio/Hype Machine's Hype Hotel

For this year's SXSW, Feed The Beat, Taco Bell's music initiative administered by The Syndicate, teamed up once more with Hype Machine to create and curate a week's worth of showcases at the Fair Market venue in the midst Austin's bustling events. With The Syndicate's Conflict of Interest party kicking off the week, featuring a headlining hometown set from Spoon, each day was curated by a different Hype Machine blog, with help from The Syndicate staff. With a first-of-its-kind Taco Bell container store in the outdoor area of the venue, attendees were able to eat Taco Bell hile catching a line-up that included Wolf Alice, Kari Faux, Years & Years, Twin Shadow, Earl Sweatshirt, and the week's hottest new artist, Leon Bridges.