Hype Machine's Hype Hotel presented by Feed The Beat @ sxsw

Leon Bridges at Hype Machine's Hype Hotel presented by Feed The Beat   Photo: Jesse DeFlorio/Hype Machine's Hype Hotel

Leon Bridges at Hype Machine's Hype Hotel presented by Feed The Beat
Photo: Jesse DeFlorio/Hype Machine's Hype Hotel

 

OBJECTIVE

For 2015’s SXSW, Feed The Beat, Taco Bell's music initiative administered by The Syndicate, teamed up once more with Hype Machine to create and curate a week's worth of showcases at the Fair Market venue in the midst Austin's bustling events.


EXECUTION

With The Syndicate's Conflict of Interest party kicking off the week, featuring a headlining hometown set from Spoon, each day was curated by a different Hype Machine blog, with help from The Syndicate staff. With a first-of-its-kind Taco Bell container store in the outdoor area of the venue, attendees were able to eat Taco Bell while catching a line-up.


IMPACT

Lineup included:

  • Wolf Alice

  • Kari Faux

  • Years & Years

  • Twin Shadow

  • Earl Sweatshirt

  • Leon Bridges