iceland airwaves music festival

 

OBJECTIVE

The Syndicate was tasked with executing the U.S. PR campaign for Iceland Airwaves.


EXECUTION

Lineup announcement over three stages while securing press coverage in outlets beyond music, establishing Iceland Airwaves as THE destination festival for artist discovery for music fans and industry alike.

  • The campaign took place over six months throughout 2015 and ran through the Fest (Nov 4-8).

  • During the festival, The Syn also worked with Airwaves to help facilitate a press conference for Bjork addressing environmental concerns.

  • Coverage ranged from a five page feature in Newsweek to travel pieces in the FADER & FLOOD, to photo blogs and giveaways, in addition to general music coverage.

  • Targeted millennial demographic with coverage via social media personality (Instagram, Vine, Snapchat, etc) with hundreds of thousands of followers.


IMPACT

  • Coverage from The Fader, Consequence of Sound, Rolling Stone, Newsweek, Pitchfork, Blackbook, and Under The Radar.