IFC Fairgrounds @ SXSW
case study



IFC approached The Syndicate to develop a strategy to create awareness for their IFC Fairgrounds event, held at SXSW 2015 in Austin, TX.


Utilize strategic publicity and online marketing with support of national media outlets plus an aggressive experiential marketing campaign to drive attendance to the event.


  • Received a total of 53,051 online event RSVP’s.

  • A total of 15,000 people in attendance.

  • Featured in national press, including: SPIN, AV Club, The Atlantic, NPR Music, Brooklyn Vegan, Idolator and BlackBook.