IFC Fairgrounds

IFC approached The Syn to develop a strategy to create awareness for their IFC Fairgrounds event, held at SXSW 2015 in Austin, TX.

OBJECTIVE

Utilized strategic publicity and online marketing with support of national media outlets plus an aggressive experiential marketing campaign to drive attendance to the event.


EXECUTION

  • Received a total of 53,051 online event RSVP’s.
  • A total of 15,000 people in attendance.
  • Featured in national press, including: SPIN, AV Club, The Atlantic, NPR Music, Brooklyn Vegan, Idolator and BlackBook.

IMPACT