truTV New York Comic Con
truTV partnered with The Syndicate to create a year-long experiential comedy festival plan. New York Comic Con 2015 was the first focus. We were to create a full-scale production, marketing, and press plan for NYCC, the largest ”con” in the US. We executed a comic con panel for The Impractical Jokers, the most popular show on cable TV.
The Syndicate and it’s properties (The Laugh Button/The Laugh Network) created an integrated marketing plan, utilizing experiential marketing, an immersive street team, and advertising packages, building a comprehensive campaign promoting the panel.
We leveraged our relationships to maximize sponsorship packages.
NYCC official advertising including two 10’x 30’ banners inside of Javits.
Full page NYCC Guide ad, 1:00 video ad featured inside.
Surrounding Javits & social media mentions.
Official NYCC Panel that exceeded the 550 capacity hours prior to Impractical Jokers panel.
Activated 20 brand ambassadors to distribute over 10,000 promotional materials to attendees inside Javits.
1.3MM+ digital impressions from Banner Ad Remarketing, Site Skins, and Dedicated Email Blasts.