truTV New York Comic Con

The Syndicate partnered with truTV to create a year-long experiential comedy festival plan. New York Comic Con 2015 was the first focus, where we leveraged our relationships to maximize sponsorship packages and co-produced an official program. The Syndicate and it’s properties (The Laugh Button/The Laugh Network) created an integrated marketing plan, utilizing experiential marketing, an immersive street team, and advertising packages to build a comprehensive campaign for the most popular show on the cable network, The Impractical Jokers. The Syndicate successfully created a full-scale production, marketing, and press plan for NYCC, the largest ”con” in the US with over 167k attendees. NYCC official advertising including two 10’x30’ banners inside of Javits, Full page NYCC Guide ad, 1:00 video ad featured inside and surrounding Javits & social media mentions

Campaign Highlights Included:

  • NYCC official advertising including two 10’x30’ banners inside of Javits, Full page NYCC Guide ad, 1:00 video ad featured inside and surrounding Javits & social media mentions
  • Official NYCC Panel that exceeded the 550 capacity hours prior to Impractical Jokers panel
  • Activated 20 brand ambassadors to distribute over 10,000 promotional materials to attendees inside Javits
  • 1.3MM+ digital impressions from Banner Ad Remarketing, Site Skins, and Dedicated Email Blasts