MUSIC TASTES GOOD 2017

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OBJECTIVE

Music Tastes Good looked to The Syndicate to build a digital marketing strategy, developing the festival’s target audience, voice, and persona, while executing a digital marketing campaign to increase the festival’s social media footprint and general festival awareness.

EXECUTION 

Created and executed a unique social media and digital advertising strategy that drove impressions and increased engagement for the festival.

  • Aided in establishing a social footprint across Facebook, Instagram and Spotify
    • Engaged 30 target audiences within key markets and interests 
    • Defined the voice and POV for cross-platform advertisements
    • Deployed a remarketing campaign to re-engage potential attendees who showed initial interest
  • Leveraged The Syndicate’s relationship with media outlet The Infatuation to create and facilitate an extensive digital media package
  • Managed on-site social strategy, created captivating content and extended the festival’s cross-platform footprint
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IMPACT

  • 3.70 Million total impressions across social and digital advertising
  • 2.53 Million unique fans reached from the Long Beach, Los Angeles and San Diego area
  • 135,000+ interactions across social platforms
  • 10k+ engagements across Facebook, Twitter, Instagram during festival weekend