Panic! At The Disco - Pray For The Wicked
Creative Artists Agency (CAA) and AEG, in conjunction with Crush Management, approached The Syndicate to execute a buzzworthy marketing campaign for Panic! At The Disco.
Organized and executed an experiential marketing campaign, centered around secretive underplay shows that created awareness for upcoming Panic! At The Disco announcements.
As a part of the secret underplay tour, marketing representatives were directed to:
Dress in nun costumes to complement the new album, Pray For The Wicked and remain in character for the duration of the campaign
Target the exiting crowd of each show and distribute branded postcards to hint at the next show location
Create excitement for Panic! At The Disco fans by posing for photos in costume
4,800+ postcards distributed to Panic! At The Disco fans
200+ social posts and shares across Instagram, Reddit, YouTube and Twitter during the promotion
12 marketing representatives activated in 6 major markets
Media coverage from 6+ publications including Alternative Press, Upset Magazine, Rock Sound and various local publications