Seeso + Levity at SXSW 2016


Seeso + Levity Entertainment Group (LEG)’s sought to elevate their first-time SXSW activation by partnering with The Laugh Button to produce a night of comedy in downtown Austin as part of official SXSW programming.
The Syndicate + The Laugh Button celebrated Seeso and LEG with a night of comedy at Esther Follies featuring Iliza Shlesinger, Owen Benjamin and more, making both brands credible players in the comedy space.


Engaged and educated SXSW comedy attendees on Seeso + Levity Entertainment Group, producing a night of comedy for our brand partners presented by The Laugh Button.

  • Booked talent + coordinated with venue to organize event
  • Activated a team of street marketing representatives to distribute posters in downtown Austin
  • Executed a comprehensive social media campaign, circulating compelling content before, during and after event
  • Leveraged The Laugh Button through podcast advertising, editorial and more


  • 80K+ Impressions via The Laugh Button social media properties
  • Blanketed streets of Austin increasing event visibility over 2-day period
  • Full capacity SXSW event with influencers + tastemakers in attendance
  • Increased awareness and improved perception of programming sponsors