Seeso + Levity at SXSW 2016

OBJECTIVE

Seeso + Levity Entertainment Group (LEG)’s sought to elevate their first-time SXSW activation by partnering with The Laugh Button to produce a night of comedy in downtown Austin as part of official SXSW programming.
The Syndicate + The Laugh Button celebrated Seeso and LEG with a night of comedy at Esther Follies featuring Iliza Shlesinger, Owen Benjamin and more, making both brands credible players in the comedy space.

EXECUTION

Engaged and educated SXSW comedy attendees on Seeso + Levity Entertainment Group, producing a night of comedy for our brand partners presented by The Laugh Button.

  • Booked talent + coordinated with venue to organize event
  • Activated a team of street marketing representatives to distribute posters in downtown Austin
  • Executed a comprehensive social media campaign, circulating compelling content before, during and after event
  • Leveraged The Laugh Button through podcast advertising, editorial and more

IMPACT

  • 80K+ Impressions via The Laugh Button social media properties
  • Blanketed streets of Austin increasing event visibility over 2-day period
  • Full capacity SXSW event with influencers + tastemakers in attendance
  • Increased awareness and improved perception of programming sponsors