The Half Hour Digital

Comedy Central approached The Syndicate to promote 6 up-and-coming comedians’ albums recorded during their first TV special, The Half Hour. The campaign would exclusively focus on creating awareness and driving traffic to their album on Spotify, a first for Comedy Central.


  • SynnerNation influencers created memes, shared their favorite one-liners and “snapped” listening to the album, amplifying the albums in a truly authentic promotion.
  • Advertising and editorial across The Syndicate-owned properties, The Laugh Button/The Laugh Network, drove awareness and traffic through the niche comedy community.
  • The Syndicate created a comprehensive digital marketing strategy utilizing comedy/music social influencers, press, social media sweepstakes, digital advertising, and editorial content on



  • Drove over 2.6MM impressions by activating social influencers and The Laugh Button website/socials
  • Engaged the comedy community with over 15k active engagements in social and digital
  • Featured in national press, including: Village VoicePasteA.V. ClubBust MagazineThe Liberty Project