Thunderpussy at SXSW
Republic Records tasked The Syndicate to create a buzzworthy grassroots marketing campaign to raise awareness for the band Thunderpussy during South By Southwest 2018 in Austin, Texas.
Constructed and orchestrated a multi-day street marketing campaign to generate interest for Thunderpussy and the Greatest Tits EP, and increase attendance for the band’s SXSW showcases.
Marketing representatives targeted SXSW attendees and industry professionals over 5 days of the festival to:
Distribute branded postcards in high traffic areas
Blanket the streets of Austin with vibrant poster displays
Engage music enthusiasts by vocally promoting the band and their SXSW showcases
Encourage the public to listen to Thunderpussy’s new release, Greatest Tits
10,000 branded postcards distributed throughout the campaign
1,000 posters hung in festival hotspots around Austin, Texas
20+ marketing representatives promoted Thunderpussy over 5 days of SXSW