Thunderpussy at SXSW

Republic Records tasked The Syndicate to create a buzzworthy grassroots marketing campaign to raise awareness for the band Thunderpussy during South By Southwest 2018 in Austin, Texas.

OBJECTIVE

Constructed and orchestrated a multi-day street marketing campaign to generate interest for Thunderpussy and the Greatest Tits EP, and increase attendance for the band’s SXSW showcases.

  •  Marketing representatives targeted SXSW attendees and industry professionals over 5 days of the festival to:
    •  Distribute branded postcards in high traffic areas
    • Blanket the streets of Austin with vibrant poster displays
    • Engage music enthusiasts by vocally promoting the band and their SXSW showcases
    •  Encourage the public to listen to Thunderpussy’s new release, Greatest Tits


EXECUTION

  • 10,000 branded postcards distributed throughout the campaign
  • 1,000 posters hung in festival hotspots around Austin, Texas
  • 20+ marketing representatives promoted Thunderpussy over 5 days of SXSW

 

 

 

 

IMPACT