Thunderpussy at SXSW

 

OBJECTIVE

Republic Records tasked The Syndicate to create a buzzworthy grassroots marketing campaign to raise awareness for the band Thunderpussy during South By Southwest 2018 in Austin, Texas.


EXECUTION

Constructed and orchestrated a multi-day street marketing campaign to generate interest for Thunderpussy and the Greatest Tits EP, and increase attendance for the band’s SXSW showcases.

  • Marketing representatives targeted SXSW attendees and industry professionals over 5 days of the festival to:

    • Distribute branded postcards in high traffic areas

    • Blanket the streets of Austin with vibrant poster displays

    • Engage music enthusiasts by vocally promoting the band and their SXSW showcases

    • Encourage the public to listen to Thunderpussy’s new release, Greatest Tits


IMPACT

  • 10,000 branded postcards distributed throughout the campaign

  • 1,000 posters hung in festival hotspots around Austin, Texas

  • 20+ marketing representatives promoted Thunderpussy over 5 days of SXSW