Thunderpussy at SXSW
Republic Records tasked The Syndicate to create a buzzworthy grassroots marketing campaign to raise awareness for the band Thunderpussy during South By Southwest 2018 in Austin, Texas.
Constructed and orchestrated a multi-day street marketing campaign to generate interest for Thunderpussy and the Greatest Tits EP, and increase attendance for the band’s SXSW showcases.
- Marketing representatives targeted SXSW attendees and industry professionals over 5 days of the festival to:
- Distribute branded postcards in high traffic areas
- Blanket the streets of Austin with vibrant poster displays
- Engage music enthusiasts by vocally promoting the band and their SXSW showcases
- Encourage the public to listen to Thunderpussy’s new release, Greatest Tits
- 10,000 branded postcards distributed throughout the campaign
- 1,000 posters hung in festival hotspots around Austin, Texas
- 20+ marketing representatives promoted Thunderpussy over 5 days of SXSW