Tokyo Police club - PUBLiCITY

 

OBJECTIVE

Dine Alone Records hired The Syndicate to promote the band’s first new full-length album in four years, TPC + spring and fall North American tours.


EXECUTION

With the long break between full-length records, The Syn began the publicity campaign, introducing the single, “New Blues”, in April 2018 coinciding with a U.S. tour supporting Matt & Kim, encouraging posts at blogs worldwide, live coverage of performances and culminating with a Paste Studio Live performance of entirely new material.

  • For the announce of TPC the band wanted to release a double A-side single featuring “Hercules” with “DLTFWYH”.

  • The Syn secured premieres of both sides of the single with Billboard for the radio single “Hercules”, Paste for the soon to be fan-favorite “DLTFWYH”.  Followed by an ‘Origins’ feature on Consequence of Sound to premiere the video for “Simple Dude”. 

  • TPC was premiered in full, live, via CBC Music’s ‘First Play Live’, featured in Pitchfork’s Fall ‘Guide To New Albums’, NOW’s most anticipated Fall records, reviewed in Uproxx, Under The Radar, Canada.com, Exclaim and the band was featured in Billboard in October.

  • The Syn additionally arranged a first ever conversation between Tokyo Police Club frontman Dave Monks and his sister, Dilly Dally frontwoman Katie Monks, for The Talkhouse Podcast in October, in which the two premiered new music they had created late last year.


IMPACT

  • “Simple Dude” close to 1 million streams across all platforms.

  • Sold-Out Fall North American Tour.

  • Third U.S. Tour Set for March 2019.

  • Live performance on NBC San Diego’s ‘Sound Diego’ program.