trutv at sxsw

 

OBJECTIVE

truTV approached The Syndicate to develop a strategy to create awareness for the truTV brand and the premiere of their new show, Those Who Can’t, at SXSW. truTV was seeking a meaningful connection to both talent and the comedy industry at SXSW in a way that had never been done before.


EXECUTION

In partnership with the festival, The Syndicate secured, organized and executed the first-ever sponsored Comedy Green Room at SXSW. truTV rubbed elbows with comics, performing talent, media, and industry executives in a fully branded VIP space with daily catering, fully staffed bar and premium gifting.


IMPACT

  • To premiere the truTV show, Those Who Can’t, The Syndicate co-produced a showcase featuring the show’s writers (The Grawlix) at SXSW Comedy, as well.

  • Our branded guerrilla marketing team distributed thousands of bumper stickers and pin packs, displayed hundreds of eye-catching posters and vocally promoted the comedy showcas