The Laugh Button presents inaugural Vans Warped Comedy Tent

The Laugh Button was the official presenter of the first ever Warped Comedy Tent for the 2015 Vans Warped Tour. The now twenty-plus year old festival took its first foray into the comedy space and The Laugh Button was there every step of the way across 41 dates through the U.S. and Canada. From a dedicated street team at each stop on the tour to a media package that spanned across The Laugh Network, The Syndicate helped create a stand-out experience in an unexplored environment.

Campaign Highlights Included:

  • Synner Nation Reps distributed TLB branded hand fans, temporary tattoos, and posters
  • Created dedicated landing page on The Laugh Button website
  • Captured content including exclusive interviews, videos, and socials
  • Supported the comedy tent with display banner ads across The Laugh Network
  • Supported the comedy tent with e-mail newsletter inclusions
  • Created branded content to be shared on the Vans Warped Tour website
  • Arranged talent interviews with media outlets

“We’ve always been about trying new things, and having The Laugh Button throw their support behind the Warped Comedy Tent, is an honor and lends some credibility to the project in its inaugural run.” 
                                                                                           Kevin Lyman, Founder Vans Warped Tour