WHAT WE DO

 
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The Syndicate utilizes 20+ years of experience in music, comedy, and pop culture to create innovative brand programs and platforms.

We leverage our dynamic relationships, multi-layered knowledge, and essential research/insights to develop strategic roadmaps for brands and product launches. Each program is optimized to be rewarding for talent and consumers while meeting brand objectives.

Brand Strategy includes:

  • Music/Comedy Strategy Creation + Execution

  • Music/Comedy Expertise Consultation

 
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With relationships spanning the entire music and comedy industries - from the hottest up-and-coming artists to the most sought after worldwide superstars - we have the right solution for your talent needs.

The Syndicate’s extensive rolodex includes:

  • Managers

  • Agents

  • Label Executives

  • Bands/Artists

  • Comedians

  • …and more 

 
 
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The Syndicate’s experiential marketing campaigns create emotional connections and shareable moments that make lasting impressions on consumers. Our creative and strategic thinking, refined processes, attention to detail, and long history as event producers, enables us to build seamless, memorable experiences.

Experiential Marketing includes:

  • Branded Events/Activations

  • Conference/Event Production

  • Activation Ideation + Execution

  • Programming Curation

  • Event Strategy

  • Fabrication

 
 
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The Syndicate’s grassroots marketing services form memorable connections with targeted consumers via one-to-one conversations and hand-to-hand distribution.

Our staff is comprised of 600+ pre-screened and paid representatives located throughout the United States.

Grassroots Marketing reps can be leveraged as:

  • Street Marketing Teams

  • Brand Ambassadors

  • Actors

  • Event Staff

 
 
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The Syndicate creates out-of-home, print, display, and social advertising initiatives. We develop strategy based on consumer behavior insights and leverage relationships with media outlets to implement campaigns that reach our clients’ target audiences. Digital ads are managed and optimized across all platforms using “always on” marketing tactics.


Media Planning, Negotiation, & Buying can be leveraged for:

  • Out-Of-Home

    • Billboards

    • Wallscapes

    • Murals

    • Wildpostings

  • Print

  • Digital Media/Display

  • Social Media Advertising

 
 
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The Syndicate leverages decades of experience and relationships in the social and digital space to create and execute strategies that engage and build our clients’ audiences, efficiently and authentically.

Digital Marketing services include:

  • Social media audit + optimization

  • Content strategy + execution (copy + creative)

  • Call-to-action campaigns

  • Ad Campaign strategy + execution

  • Engagement + Social Listening

  • Analysis + Reporting

  • Cross-promotional partnerships

  • Platform campaigns: Spotify, Shazam, Pandora, etc.

 
 
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The Syndicate’s publicity campaigns develop a narrative through media exposure in consumer, trade, entertainment and lifestyle publications. With decades of experience, our staff of industry veterans utilize deep-rooted relationships to garner earned media via print, broadcast and digital outlets as well as podcasts and syndicated radio.

The Syndicate’s publicity department facilitates:

  • Feature placements

  • Reviews

  • Interviews

  • Sessions

  • Social Takeovers

 
 
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The Syndicate’s radio department maintains unparalleled relationships with over 600 commercial, college, satellite, and internet radio stations located throughout North America.

Our team fosters meaningful connections with programmers, allowing us to connect our clients to station audiences via airplay, interviews, sessions, promotional opportunities, and underwriting.

Our radio team focuses on the following formats:

  • Alternative Radio

  • AAA/Non-Comm Radio

  • College Radio

  • Loud Rock/Metal Radio