adult swim’s Mr. Pickles
The Syndicate was tasked with amplifying the marketing efforts around the [adult swim] Presents: Thrashtacular Tour and Mr. Pickles – Season 3.
Designed and executed an expansive, multi-faceted campaign, combining the efforts of The Syndicate’s Radio, Grassroots Marketing and Publicity departments, activating key trendsetters, influencers and the Mr. Pickles fan base.
PRESS: Targeted local and national press outlets, including Brooklyn Vegan, Loudwire, Metal Injection, Metal Insider, and Alternative Press
RADIO: Produced and serviced a four-song sampler to full metal/loud rock radio panel of 250 stations, coordinated on-air merch giveaways, and arranged interviews with bands and show creators
METAL INSIDER: Organized four-day site takeover, sponsorship of weekly newsletter, contesting, and interviews with bands and show creators
GRASSROOTS: Brand ambassadors targeted retail/lifestyle locations, distributing posters and stickers to outlets in each market of the tour
Publicity pick-up from 24+ music-related publications including Alternative Press, Brooklyn Vegan, Metal Injection and Salute Magazine
Radio support from several impactful stations including National, Commercial, Specialty, and College Radio stations
50,000 social impressions and 800+ social engagements from Metal Insider takeovers and sweepstakes
1,300+ posters and 13,000+ postcards distributed by marketing representatives across 13 major markets