Panic! At The Disco -
Pray For The Wicked



Creative Artists Agency (CAA) and AEG, in conjunction with Crush Management, approached The Syndicate to execute a buzzworthy marketing campaign for Panic! At The Disco.


Organized and executed an experiential marketing campaign, centered around secretive underplay shows that created awareness for upcoming Panic! At The Disco announcements.

  • As a part of the secret underplay tour, marketing representatives were directed to:

    • Dress in nun costumes to complement the new album, Pray For The Wicked and remain in character for the duration of the campaign

    • Target the exiting crowd of each show and distribute branded postcards to hint at the next show location

    • Create excitement for Panic! At The Disco fans by posing for photos in costume


  • 4,800+ postcards distributed to Panic! At The Disco fans

  • 200+ social posts and shares across Instagram, Reddit, YouTube and Twitter during the promotion

  • 12 marketing representatives activated in 6 major markets

  • Media coverage from 6+ publications including Alternative Press, Upset Magazine, Rock Sound and various local publications