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Syn 15 Flashback Friday: The Syndicate Moves Heaven And Hell

by on May 17, 2013 in Case Studies, promotion, Radio Promotion, Radio Promotion Projects, SYN 15

Without Black Sabbath, metal as we know it wouldn't exist, as they pretty much invented the genre with the release of their debut album in 1970. Already a legend in his own right, Ronnie James Dio joined Sabbath in 1980 for a pair of albums before launching a successful solo career. The mythical singer rejoined Sabbath twice more, once for 1992’s Dehumanizer and again for 2009’s The Devil You Know under ...
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SYN 15 Flashback Friday: M83 is nominated for a Grammy

by on May 10, 2013 in Case Studies, Projects, promotion, Radio Marketing, Radio Promotion, Radio Promotion Projects, SYN 15

On August 16, 2011, French electronic band M83 debuted the track “Midnight City” online to critical acclaim. That same day, The Syndicate began the radio push in setting up for the release of Hurry Up, We’re Dreaming, the band’s sixth studio album on Mute Records. Having worked with the band in the past, we knew there was going to be an immediate home for them at college and alternative ...
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SYN 15 Flashback Friday: Muse is Introduced to an American Audience

by on May 3, 2013 in Case Studies, Projects, promotion, Radio Marketing, Radio Promotion, Radio Promotion Projects, SYN 15

Back in 1999, The Syndicate was hired to promote the debut album Showbiz by Muse on Maverick Records. Leading off the campaign with the Muscle Museum EP, our job was to introduce the then-unknown UK band to North American college radio. The album received a strong early reaction from the college radio community and, even though Muse didn’t break commercially in the United States until a few ...
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