Leaving the festival's footprint on the street and on your phones
Curating the Music Tastes Good content and audience.
Music Tastes Good tasked The Syndicate for a second year to build on its strong digital identity and social media footprint by developing its core audience base while amplifying awareness through a full-scale digital marketing campaign and comprehensive street marketing initiatives.
Impacting with digital, grassroots, and media marketing.
We executed a full-scale digital marketing campaign that highly engaged the 18-34 demographic. This included an extensive social advertising campaign with the goal of increasing engagement and reach across social platforms. Additionally, we leveraged relationships to create a sizable media and OOH package to accompany the robust digital campaign.
Impressions
Return on Ad Spend
Social Engagements
chat
The festival was a huge success!
The campaign reach almost 16 million impressions across the 7 month campaign, with over half a million expressions across all platforms. Ads had a 2.1x return on Ad Spend on Facebook, with over 4x return on Ad Spend overall. As well as accumulating 61k on-site social engagements. Media coverage included Genius, DoLa, Bandsintown, Spotify, and more.
Check out the pulse of The Syn.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.
