Tapping into influencers while driving streams to the new EP
In need of influencer marketing partnerships.
PLS&TY needed to drive awareness to their 'Very Special' EP using social media influencers in their targeted demographic that had both high followings and engagement.
Curate partnerships with influencers for marketing success.
We'll focus on targeting accounts that closely aligned with PLS&TY’s core audience and demo. The Syndicate formed partnerships with top electronic dance music festival/lifestyle and music cover-focused Instagram accounts to roll out promotional posts for the EP across a two-week period.
Streams
chat
Getting results from organic and natural content.
Beginning on the release day of PLS&TY’s 'Very Special' EP, The Syn’s hand-selected team of influencers posted natural and organic content that aligned with their voices across their Instagram feeds and stories to drive awareness of the new EP. Streams increased across all four songs throughout the campaign.
Check out the pulse of The Syn.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.
