Atlantic Records

Portugal. The Man

Portugal. The Man
summary

The Syn has been pursuing college and alt radio success with Portugal. The Man since day one.

SITUATION

Fundamental relationships to build a fanbase and community

The Syn facilitated connections between the band and programmers to expand their brand after their breakout hit, “Feel It Still” and targeted their college and alternative listeners for growth.

SOLUTION

A commitment to developing in specialty radio formats.

By maintaining relationships with radio stations and pushing Portugal. The Man’s music, The Syn has seen the band grow alongside their listeners who continue to show their support for each new release.

MEDIA
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highlights
3

#1 Albums at College/Alt Radio

2

#1 Songs at College/Alt Radio

1B+

Streams on "Feel It Still"

11M+

Monthly Listeners

WHAT THEY SAID

After years of continued work together, The Syndicate has proven to be a very key contributing 3 rd party member of the Atlantic Records roster, and one that we turn to on a regular basis based on the solid work ethic over many years of partnership.

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Dustin Elliott - VP Promotion

results

Chasing the top of the college and alternative charts

The Syn invested in the band early, securing #1 radio spots for three of their albums preceding their entrance to the mainstream. Our efforts and long-term relationship with Portugal. The Man has contributed to #1 placements for singles like “Who’s Gonna Stop Me” and “What Me Worry?” thereafter.

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