A multi-faceted experiential marketing campaign and premiere party for The Other Two S2
Drive awareness for the new season and its move to HBO Max
Create a robust marketing campaign highlighting the new season's character focus, Pat (a daytime talk show host), while attracting new & existing fans as the show moved from Comedy Central to HBO Max.
Create a multi-layered marketing campaign.
The Syn crafted and executed a 3-part marketing effort: A beautiful premiere screening party featuring S1 & S2 references & interactive photo moments. Curated "Pat fan club" themed influencer mailers. And "Pat's Pick Me Up" branded coffee truck giving out "Chase Dreams" blondies & free coffee across 2 days throughout NYC during premiere week.
Mailer impressions
Increase in IG followers
Impressions total
chat
"The Other Two” renewed for S3 at HBO Max
The Syn’s campaign resulted in an at-capacity crowd for the premiere screening event, a growth of 32% Instagram followers, and 6 million impressions gained across the entire campaign.
Check out the pulse of The Syn.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.
