98° Brings Their Legacy ‘Full Circle’ With New Album
Increase awareness for 98 Degrees new album 'Full Circle'
Ahead of the release of 98 Degrees album 'Full Circle', the band/team were looking to engage with their existing fanbase and potential new fans to bring attention to the new songs, the re-recordings and acquiring the masters of their biggest hits. With a book signing scheduled in NYC, our team was enlisted to maximize in-person activations as well.
Engage with media for meaningful press coverage and exposure
This album isn't a nostalgia play—it’s a reclamation. 'Full Circle' proves that 98° is not just reflecting on their past but actively shaping their future. Engaging with press remotely and in-person, digital and print, the coverage leading up to the album provided the amplification that led them to #1 on iTunes Pop charts upon release.
Pop Record on iTunes
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Increased overall awareness of 98 Degrees' new music
Engaged with only about 30 days until album release, our team mobilized and engaged with influential tastemakers and editors at top-tier publications to alert them on 98 Degrees upcoming album and media availability. This resulted in a performance on LIVE! with Kelly & Mark, interviews with People, Us, E! News, iHeartRadio and more.
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