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FX's Adults turned adulthood's dreaded pit stop, the laundromat, into an unforgettable experience.
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Increase Gen Z awareness ahead of show's premiere.
FX Networks wanted to meet Gen Z where they are. The network was looking for a splashy promotional campaign that targeted younger demographics without coming across as out of touch or forced, ideally a concept that would drive social amplification & have potential to generate earned media.
Developed out-of-the-box, fresh, & authentic experience.
From day to night, our laundromats became a multi-sensory experience featuring DJs & live performers, tarot card readings, coffee bars with branded stenciled lattes, themed cocktails in branded solo cups, late night bites, and a bodega stocked with snacks—all while offering guests the chance to knock out their wash & dry.
GUESTS
Social Reach
chat
Generated social conversation and cultural cachet.
Every element of the spaces doubled as shareable photo moments, sparking conversation and organic buzz. The strategy worked—1,100 attendees drove over 56.4M + potential social impressions and 3.8MM press impressions, turning a multi-day activation into a far-reaching cultural conversation.
Check out the pulse of The Syn.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.
