The Ally Coalition was in need of a team to announce and promote their annual talent show via press, media buys, and online events, in order to raise money and spread awareness for non-profit homeless LGBTQ organizations across the United States.
Our marketing and PR teams executed a campaign that promoted TAC’s annual talent show to media outlets and teamed up with LGBTQIA influencers and allies across TikTok and Instagram to tell their supporters about the show by posting event flyers and unique video content.
Raised in donations
Influencer Follower Reach
Efforts led by The Syn’s PR and marketing teams resulted in over 1 million viewers to the show via media ad buying, more than 25,000 viewers logging on directly to Twitch to watch the show, $350,000 raised, and an increase of 3,090 new Twitch followers.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.