The Syndicate was hired to publicize the release of Black Label Society's 11th studio album, 'Doom Crew Inc.' and their US national tour. The Syn needed a campaign that differentiated this work from the ten previous releases throughout the band’s two-decade long career.
Cover stories were the top priority and were landed with Guitar World, Vintage Guitar, and Bass Musician Magazine along with a five-page spread in Premier Guitar. Extensive interviews also included Consequence, Apple Music, and more. Additionally, we secured morning TV interviews and local coverage to support the tour on FOX, KPTV, WPLG, and more.
'Doom Crew Inc.' ended up being one of Black Label Society's most successful PR campaigns and resulted in over 150 interviews and multiple sold-out shows that catapulted them into mainstream media on a national level.
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