As part of a 3+ year partnership, British Music Embassy tasked The Syndicate to promote their 2017 South by Southwest showcases and increase brand & artist awareness on the ground in Austin, Texas.
The Syndicate organized and executed a multi-day grassroots marketing campaign, activating key trendsetters and festival-goers to increase attendance at British Music Embassy SXSW showcases.
Branded Booklets Distributed
Posters hung in Austin
Reps Promoted BME at SXSW
Over 5 days of SXSW, marketing representatives targeted festival registrants and other music industry professionals in key areas of Austin in order to promote British Music Embassy showcases and performing artists. Reps were distributing showcase booklets as well as blanketing Austin with poster displays.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.