Consensus
summary

Digital strategy, promotion and awareness for the world's largest annual Crypto & Web3 Festival

SITUATION

Building online awareness for Consensus 2022.

The syndicate teamed up with CoinDesk to lead social media strategy for their annual crypto festival, Consensus, promoting the event, developing social media strategies, and increasing brand awareness.

SOLUTION

Grabbing viewers attention with content they can understand.

Working alongside CoinDesk's internal team, we created a narrative to share the large-scale event featuring hundreds of panels in a simplified and engaging way, making the experience accessible, digestible, and exciting for all the attendees. All while maintaining the wider strategy of building the overall brand awareness.

MEDIA
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highlights
17K

Tickets Sold

192%

Increase in Socials

11M+

Impressions

145K

Social Engagements

WHAT THEY SAID

chat

results

Consensus 2022 Festival Sells Out!

By executing an organic social strategy, creating engaging content, and curating a large scale influencer marketing campaign, the festival was capped with over 17,000 tickets sold. Consensus's social presence increased by 192% and had a staggering 11M+ impressions which can be directly attributed to driving in new attendees and fans.

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Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.