The syndicate teamed up with CoinDesk to lead social media strategy for their annual crypto festival, Consensus, promoting the event, developing social media strategies, and increasing brand awareness.
Working alongside CoinDesk's internal team, we created a narrative to share the large-scale event featuring hundreds of panels in a simplified and engaging way, making the experience accessible, digestible, and exciting for all the attendees. All while maintaining the wider strategy of building the overall brand awareness.
Increase in Socials
By executing an organic social strategy, creating engaging content, and curating a large scale influencer marketing campaign, the festival was capped with over 17,000 tickets sold. Consensus's social presence increased by 192% and had a staggering 11M+ impressions which can be directly attributed to driving in new attendees and fans.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.