Entertainment One

Death Row Records

Death Row Records

The historic Hip-Hop label turns 30


A 30 year anniversary calls for big celebration.

Death Row Records celebrated its 30th anniversary in 2021 by launching a cohesive marketing campaign built on technology, new creative, unique content offerings, and partnerships. The Syndicate was tasked with running comms for all initiatives as well as the label brand.


Revitalizing all things Death Row Records.

Leverage The Syn's relationships in order to gain coverage of tentpole activations. These included the Death Row Experience Museum, Above the Rim Digital Soundtrack reissue, HOOPs Game, and NFT drops and collaborations with designer Jeff Hamilton, Blackwing, Beatsource with Jetpack, Tower Records, and Fatburger.

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Major Publications


Death Row's impact is inarguable, thanks to heavy-hitting classics... Its music remains immeasurably powerful" and NME complimented the “Powerhouse rap label.


High Snobiety


Publications come together to celebrate the label's impact.

Press highlights included a 'Behind The Campaign' feature with Music Ally on Marketing lead Brandon Square, extensive features with High Snobiety and HipHopDX + campaign coverage in The Source, HYPEBEAST, NME, Okayplayer, The Village Voice, Rolling Out, and LA Weekly, to name a few.

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