The Syndicate was asked to create an Instagram-focused advertising campaign to increase Glassio’s Instagram and Spotify followers using the song “Breaking Through”.
We worked with Glassio to create two variations of his existing creative to feature the focus track of his new album, “Breaking Through”. Using our base knowledge of Glassio’s style and incorporating data from his existing audiences, we crafted a target audience of more than 18M+ users and ran A/B testing to determine the more popular creative.
New Spotify Followers
IG Follower Increase
We were able to achieve great results in just 15 days. The campaign gained GLASSIO 642 new Spotify followers, reached 435,841 unique users, and grew his Instagram following by 10%. The ad results were succesful with a 39% click through rate on Spotify ads and a 27% click through rate on Instagram ads.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.