HBO enlisted The Syn’s help for a creative activation to heighten engagement, awareness, and excitement around the second season of the Emmy Award winning series Hacks, targeting existing fans in LA.
The Syn grew interest by recreating Deborah Vance’s tour bus from Hacks and touring around Los Angeles. Fans experienced branded elements, photo ops, faux tour merch, and a custom soda machine.
Organic Social Reach
Impressions from earned PR
Increase in IG Following
Season 2 Emmy Nominations
The Syn directed the tour bus activation across multiple locations in a short timeline. Production and installation included custom designs, clings, backdrop, drinkware, and signage. We also provided in-depth content capture and press outreach which achieved extensive engagement and impressions. The activation won a Clio Entertainment award.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.