HeadCount is a non-partisan organization that promotes participation in democracy through music, culture, and digital media. The Syndicate was hired as the PR agency of record in June 2020 to present HeadCount to the media during the most crucial election year of our time.
The Syndicate presented HeadCount’s mission and initiatives to the media throughout the campaign; from the partnership with Global Citizen and the Just Vote campaign with Billie Eilish, Taylor Swift, Lenny Kravitz, and Eddie Vedder to the Vote Ready Festival featuring The War On Drugs, Waxahatchee and members of TV on the Radio and Grizzly Bear.
Voters for 2020 Election
Registered Voters All Time
HeadCount registered 425K+ voters for the 2020 election and online initiatives resulted in a record-breaking summer with voter registration up 10 times what it was in 2016. National Voter Registration Day 2020 was the most successful day in the history of the organization in terms of voters registered and the organization hit 1M+ voters all time.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.