To raise awareness and celebrate the release of Interpol’s seventh studio album, 'The Other Side of Make-Believe', Beggars Group approached The Syndicate to produce a bespoke art gallery concept. Titled 'Big Shot City', the art gallery would be open for multiple days at an industrial space in New York City.
To bring the 'Big Shot City' vision to life in Manhattan’s Soho neighborhood, The Syndicate was tasked with managing facets across the entire campaign. This included building out a creative footprint, conducting site surveys, Procuring and directing a team of fabricators, producing all audio/visual elements, staff/partnership management, and more.
Consecutive Days
VIPs at the Preview Night
Major Publication Coverage
chat
Big Shot City NYC ran consecutively for 5 days surrounding the album release date. The events garnered an earned press buzz from publications like NME, Flood Magazine, and Brooklyn Vegan. The exclusive preview night hosted an intimate Q&A between Interpol guitarist Daniel Kessler and photographer Atiba Jefferson for a limited audience of 150 VIPs.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.